The people described below have generously contributed immensely valuable content to Swagger & Sweat - A Start-up Capital Boot Camp. Inside the book, you will find a mix of their stories, learnings from years of experience, and a Q&A at the end of 7 chapters. Each of these subject matter experts chose a specific chapter to which he or she decided to contribute. I have eternally grateful for their great work.


About Shawn Abbott, iNovia Capital

A partner with iNovia Capital, Shawn Abbott has a passion for building communications and Internet start-up companies. Shawn is presently an investor and board member at Tynt, CoolIT Systems, SiXtron, Peraso and Reflex Photonics. He has played entrepreneur, investor, technical and general management roles across fifteen technology start-ups in three continents over 20 years. His work pioneering internet security as CTO, then President, at Rainbow Technologies (NASDAQ:RNBO) saw the company grow ten-fold in profitability before being sold to SafeNet (NASDAQ:SFNT) for nearly a half billion dollars. In the late 1980s, he established and built the AND Group, which pioneered the CD-ROM locking used on several million discs. He is an accomplished public speaker, having presented at more than one hundred conferences on digital security and entrepreneurism, and taught software design courses internationally. He is past chair of the Banff Venture Forum and on the Venture Capital Association of Alberta executive. He holds an early patent as one of the inventors of now popular USB keys. His publications include a chapter on hardware cryptography in the ICSA Guide to Cryptography. Shawn earned his Bachelor’s of Science in physics at the University of Alberta and has done postgraduate study at the University of Calgary, Stanford, and UC Irvine. Shawn is also an active rotary wing pilot.

About iNovia Capital

We manage relatively small venture capital funds, so that means we make our money when entrepreneurs and our

investors make money (not on massive fees). We are not afraid to lead deals or invest alone. We like to make relatively

small investments in seed stage companies that require limited capital to reach value creating milestones. Once these

milestones are reached, we have the capability to follow-on in later rounds and offer capital to scale businesses and

accelerate their growth. We have an outstanding network of angels, strategic partners and venture firms that we can

draw on as co-investors and advisors. In any case, we don’t let our fund economics dictate terms of a round, but prefer

to let the companies’ capital requirements drive round size. Speaking of terms, we believe in standard terms like those

used by the NVCA (and soon supported by the CVCA ).


About Bob de Wit, GreenAngel Energy Corp

Bob de Wit is a Vancouver based investor, mentor, director and consultant to growth-stage technology companies. He expresses his passion for entrepreneurship as Executive Director of New Ventures BC, Director of GreenAngel Energy Corp, and as an active member of the VANTEC angel network and the WUTIF angel fund. Annually, he mentors or reviews the best of the new technology ventures coming out of British Columbia each year. As a frequent speaker on entrepreneurship, Bob draws upon his executive experience in corporate development (M&A strategy and execution), corporate finance (raising equity capital) and competitive market intelligence to audiences ranging from entrepreneurial CEOs, angel investors to graduate students. Holding degrees in marketing (BBA) and economics (MA) from Simon Fraser University, Bob has built his fifteen year career around starting or nurturing technology start-ups. In addition to working for companies, he has consulted to Simon Fraser University, the University of British Columbia and the University of California at Los Angeles where he has worked with university faculty members to develop effective technology commercialization strategies.

About GreenAngel Energy Corp

GreenAngel Energy Corp. is a green energy technology company. Our focus is commercializing new technologies that 

produce renewable energy, improve energy efficiency, or use renewable energy resources such as water, wind and 

solar. We also seek companies that deploy or manage technologies and processes that reduce greenhouse gas (GHG) 

emissions. Our approach provides shareholders with the opportunity to invest in green energy companies at very early 

stages when valuations are low, with the objective of providing substantial financial gains. We are always seeking 

promising companies to invest in and work with.


About Bill McKenzie, Next Equities

Bill is a Senior Advisor to Next Equities and a Director on its Advisory Board. He gained extensive experience in private investments plus corporate development by leading over 20 investments, and serving as a director of over 20 companies. Bill was Senior Vice President of Alberta Investment Management Corporation(AIMCo), where he led a team to source, assess, negotiate and actively manage international investments in excess of $2 billion. For 15 years, he was Vice President of Vencap, one of Canada’s largest and most active private equity investors, assessing hundreds of investments and assisting portfolio companies on strategy, corporate finance and executive recruitment. Bill initiated investments that led to 5 companies being acquired by strategic buyers, 3 IPOs and 3 acquisitions of Vencap ownership positions. As Vice President Corporate Development of The Churchill Corporation (TSE), Bill led initiatives to accelerate growth, profitability and value. Bill holds a MBA from Harvard Business School and a B.B.A. from the University of Regina, plus designations as a Chartered Financial Analyst, Certified Management Accountant and ICD.D, the professional director program offered through the Rotman School of Business, University of Toronto. Bill is currently a director of several private companies.

About Next Equities

Next Equities targets promising western Canadian companies that are looking for private equity funding and complementary expertise to accelerate growth and profitability. Created to leverage capital, corporate relationships, and knowledge acquired by the Next Equities team as founders and operating executives in other ventures, we seek to be the established entrepreneur’s first choice as a value-added partner. Next Equities looks to work with management in companies that have achieved market validation and have significant growth and value creation potential. Next Equities is willing to consider minority and majority growth-capital opportunities, plus acquisitions, in a wide range of sectors. With our complementary management expertise in manufacturing, finance, sales and marketing, logistics, and international expansion, the Next Equities team will bring an important competitive advantage to its portfolio companies.


About Whitney Rockley, McRock Capital

Rockley brings over 15 years of investment, operating and strategic planning experience in the power, water and Oil & Gas industries. Prior to co-founding McRock Capital, she was a Partner with Emerald Technology Ventures and Nomura New Energy & Clean Technology Ventures. She has extensive experience setting up and managing corporate venture capital programs for large energy and water companies. Rockley previously served as a Director of the Pressure Pipe Inspection Company (acquired by Pure Technologies TSX:PUR), Senscient, TerraLUX, DeepFlex, SpectraSensors (observer), Novinium, and ARXX as well as being an early investor in RuggedCom (TSX:RCM), Silicon Energy (acquired by Itron) and Capstone (NASDAQ: CPST). In addition to her venture capital experience, Rockley has extensive operating experience in the areas of analytics, finance and environment. Having worked in London, Zurich, San Francisco, Calgary and Toronto, she has an impressive global network.

About McRock Capital

McRock Capital was co-founded by venture capital veterans Scott MacDonald and Whitney Rockley, both of whom have

spent their careers investing and building technology companies in the power, water and oil & gas industries.  As we 

enter an era where technology is needed to maximize efficiency because we simply need to do more with less, McRock 

was founded on the principle that it’s fun to work with passionate, intelligent and insanely determined people and it’s 

even more contagious to win alongside of them. Especially when winning means commercializing incredible products 

and services that customer’s desire and, quite frankly, our planet needs.


About Mike Satterfield, Yaletown Venture Partners

Mike is a founding Partner of Yaletown Venture Partners. He has over 25 years of entrepreneurial and senior operating experience in the software industry. Mike serves on the boards of Yaletown's portfolio companies Indicee and Partnerpedia and manages Yaletown's investment in GrowLab. Mike has built product development and management teams in Canada and the US, devised and executed business plans, established strategic partnerships, raised venture capital from US and Canadian investors, and participated in the sale of two companies he founded. Prior to co-founding Yaletown, Mike was CEO of Simba Technologies (acquired by Pivotal). Prior to that he co-founded Paradigm Development, a Vancouver-based contract software development firm whose client roster included Microsoft, Adobe and Symantec. Mike has a B.Sc. degree from the University of British Columbia.

About Yaletown Venture Partners

Yaletown Venture Partners, a preferred venture partner for entrepreneurs, angels, syndicate VCs and Limited Partners, is headquartered in Vancouver, Canada with offices on Calgary and Seattle. Yaletown is backed by leading institutional investors in Canada and the United States, and by a network of successful technology entrepreneurs, executives, and angel investors. Yaletown leverages an extensive on-the-ground network to seek out the most promising early stage cleantech and information technology companies in Western Canada and the US Pacific Northwest. Founded in 2002, Yaletown is led by a team that brings together an extensive network of industry relationships and more than 120 years collective experience building and financing emerging technology companies.


About Geoff Smart, Ph.D., ghSMART

Geoff Smart is a CEO, bestselling author, and social entrepreneur whose mission is to create, communicate, and put into practice useful ideas about leadership. Geoff serves as Chairman & CEO of ghSMART. ghSMART is a leadership firm for CEOs and investors, which Geoff founded in 1995. The firm was named one the "world's top firms" in Broderick's The Art of Managing Professional Services, and is the subject of two Harvard Business School Cases titled "ghSMART & Co.: Pioneering in Professional Services." Geoff is co-author, with his colleague Randy Street, of the New York Times bestselling book Who: The A Method for Hiring. The book is one of the bestselling and most-acclaimed books in the world on the topic of hiring leaders, which The Wall Street Journal calls "the most important aspect of business." Soundview Executive Book Summaries gave Who the "Best 30 Business Books Award." Shanghai Daily named it a "Top 5 Business Book in China." Canada's Globe and Mail named Who the "#1 Best Business and Management Book of 2009." Geoff is also co-creator of the Topgrading® philosophy of talent management.

As a social entrepreneur, Geoff is Chairman and Co-founder of SMARTKids Leadership Program™, a 501c3 not-for-profit foundation. It provides a customized program of 10 years of leadership mentoring and a $100,000 scholarship to top students with leadership potential from low-income communities. He is Chairman and Founder of THE LEADERS INITIATIVE™, whose mission is to elevate humanity by identifying, developing, and deploying society's greatest leaders into government. Geoff and his ghSMART colleagues also provide pro bono leadership advisory services to leaders in the fields of education, healthcare, and government.

Geoff earned a B.A. in Economics with Honors from Northwestern University, an M.A., and a Ph.D. in Psychology with emphasis in Leadership from Claremont Graduate University, where he was a student of Peter F. Drucker. He was elected to Sigma Xi, the honorary society for holders of doctoral degrees, and is a member of Young Presidents’ Organization (YPO).

About ghSMART

ghSMART is the management assessment firm for CEOs and investors. Founded in 1995, our mission has always been to use our expertise in human behavior to help CEOs and investors build valuable companies. ghSMART is the brand of trusted advisor that helps clients answer their most important business questions. These are questions not of “what”, but of “who.” We are able to achieve very high client satisfaction by leveraging our team of talented experts in human behavior (1 in 500 applicants to ghSMART is hired), our proprietary branded methods (featured in a Harvard Business School case study), and the largest relevant database in existence of CEO and investor performance (a database described as “coveted” by the Wall Street Journal 11/19/2007). We specialize in management assessment for pre-hire decisions at the CEO and board levels, private equity and corporate M&A management due diligence, M&A integration, CEO succession, board effectiveness, organizational performance improvement, senior management team performance feedback, and executive learning and development to maximize career success and financial performance.


About Mike Volker

Michael Volker is an Entrepreneur active in the development of new high technology ventures. A University of

Waterloo Engineering grad, Mike started his own company (Volker-Craig Ltd) in 1973. He sold this company in 1981 and

then decided to work with entrepreneurs in building new companies. He is presently the director of Simon Fraser 

University's Innovation Office. Check out his latest two projects: Greenangel Energy Corp.,[GAE.V] a public company 

that invests in green technologies and WUTIF - the Western Universities Technology Innovation Fund - an "angel" fund

for start-ups. To further encourage tech entrepreneurship, Mike runs the Vancouver Angel Network, VANTEC and he's

also quite active with New Ventures BC - an annual business competition. Mike was also chairman of the Vancouver 

Enterprise Forum for several years.